Cristiano
Cordoni
Cristiano
Cordoni
André
Heller
André
Heller
London 2012 Organizing Committee
Aris
Maltas
London 2012 Organizing Committee
Aris
Maltas
Business Administrator Foreign Trade
Newton
Lima
Marketing and Planning Expert
Marketing and Planning Expert
General Director and founder of Casa Mansur (holding of the largest balcony and interior glass company in Latin America) for the product SEALEDbox, Cordoni was formerly the Latin America Director for Ottobock, for seven years.
Cordoni has a Bachelor’s in Marketing from ESPM (Escola Paulista de Propaganda e Marketing) and a graduate degree in Business and Marketing Management from FGV-SP (Fundação Getúlio Vargas). He has over 20 years of experience in marketing for premium products.
CEO Casa Mansur
General Director and founder of Casa Mansur (holding of the largest balcony and interior glass company in Latin America) for the product SEALEDbox, Cordoni was formerly the Latin America Director for Ottobock, for seven years.
Cordoni has a Bachelor’s in Marketing from ESPM (Escola Paulista de Propaganda e Marketing) and a graduate degree in Business and Marketing Management from FGV-SP (Fundação Getúlio Vargas). He has over 20 years of experience in marketing for premium products.
CEO Casa Mansur
Professor Heller has an undergraduate degree in Advertising, a graduate degree in Marketing from Mackenzie Presbyterian University, and a MBA in International Business Management from IBMEC (Instituto Brasileiro de Mercado de Capitais, a Brazilian private university widely regarded in teaching and research in the fields of Business and Economics). He has professional and academic credentials in Digital Marketing, Social Media, CRM, Marketing Relationships and Business Administration from ESPM (Escola Paulista de Propaganda e Marketing) and FGV (Fundação Getúlio Vargas).
Heller has been active for over 15 years in the Marketing and Communication field. With a broad range of experience in planning, development, analysis and application of marketing and communications, he has worked as a Planner, Creator, Director of Art, Designer, Market and Intelligence Analyst, as well as Project Manager. He is known for strategic design, management and implementation as Director of Planning and Director of Communication Creation. He has also worked in political campaigns, events, direct marketing, digital and social media marketing, and below-the-line marketing for companies such as Ernst & Young, Red Bull, Tigre, Todo Vino, Pernod Ricard, Nestlé, Nissin, SC Johnson, Louis Dreyfus, General Motors, Mercedes, and BMW, among others.
He teaches Marketing, Communications, and Management courses for undergraduate and graduate students. He is a frequent guest speaker at summits, seminars and workshops.
Professor Heller has an undergraduate degree in Advertising, a graduate degree in Marketing from Mackenzie Presbyterian University, and a MBA in International Business Management from IBMEC (Instituto Brasileiro de Mercado de Capitais, a Brazilian private university widely regarded in teaching and research in the fields of Business and Economics). He has professional and academic credentials in Digital Marketing, Social Media, CRM, Marketing Relationships and Business Administration from ESPM (Escola Paulista de Propaganda e Marketing) and FGV (Fundação Getúlio Vargas).
Heller has been active for over 15 years in the Marketing and Communication field. With a broad range of experience in planning, development, analysis and application of marketing and communications, he has worked as a Planner, Creator, Director of Art, Designer, Market and Intelligence Analyst, as well as Project Manager. He is known for strategic design, management and implementation as Director of Planning and Director of Communication Creation. He has also worked in political campaigns, events, direct marketing, digital and social media marketing, and below-the-line marketing for companies such as Ernst & Young, Red Bull, Tigre, Todo Vino, Pernod Ricard, Nestlé, Nissin, SC Johnson, Louis Dreyfus, General Motors, Mercedes, and BMW, among others.
He teaches Marketing, Communications, and Management courses for undergraduate and graduate students. He is a frequent guest speaker at summits, seminars and workshops.
Aris was Brand Manager for the flagship magazines of Liberis Publications, the largest publishing house in Greece, where he honed his branding, communications, and media expertise. He led the first Vogue Tennis Championship and Status Tennis Championship publications.
Having been involved in the Olympic Games in Athens (2004), in 2009 he joined the Olympic Games organization as Organizing Committee Senior Director, where he led marketing, sponsorships and promotional events. He led the Look of the Games branding team for all competition and non-competition venues. His involvement continued in 2011 as LOOK (Brand) Manager for the London Games (2012) Olympics and Paralympics. His focus was to deliver a successful branding experience at the Volleyball and Equestrian venues for spectators and sponsors.
Aris earned a bachelor’s in Business Administration at the University of Piraeus, and a Master’s in Marketing at the Newcastle Business School (UK). Upon graduation he worked at Levi Strauss & Co, and at Auto Malta Ltd., in branding and events areas.
Aris was Brand Manager for the flagship magazines of Liberis Publications, the largest publishing house in Greece, where he honed his branding, communications, and media expertise. He led the first Vogue Tennis Championship and Status Tennis Championship publications.
Having been involved in the Olympic Games in Athens (2004), in 2009 he joined the Olympic Games organization as Organizing Committee Senior Director, where he led marketing, sponsorships and promotional events. He led the Look of the Games branding team for all competition and non-competition venues. His involvement continued in 2011 as LOOK (Brand) Manager for the London Games (2012) Olympics and Paralympics. His focus was to deliver a successful branding experience at the Volleyball and Equestrian venues for spectators and sponsors.
Aris earned a bachelor’s in Business Administration at the University of Piraeus, and a Master’s in Marketing at the Newcastle Business School (UK). Upon graduation he worked at Levi Strauss & Co, and at Auto Malta Ltd., in branding and events areas.
Newton Lima, Business Administrator with emphasis on Foreign Trade, MBA in Business Management from FAAP / SP. For more than 20 years he has been working in the supply chain, working for multinational companies in Siderurgia, Óleo e Gás, Varejo and in the last 3 years he has been working in the Food Service area, among which the Cervejaria Devassa, Brazil Cocoa , Starbucks, Le Pain Quotidien and Ground Fire.
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HOW TO SET UP AND MANAGE AN INN®
Dates and location to be determined
An opportunity to turn your dream into reality in an unprecedented manner.
The How to Set Up and Manage an Inn course is the most successful course in the last 10 years. Starting an inn is everybody’s dream! A business which unites utility and comfort and attends to a growing demand in the tourism market. However, it’s a long journey with many stumbling blocks which could turn your dream into a nightmare! If you dream of opening an inn or if you already have one and want to navigate through the stumbling blocks and turn it into a successful business, this course is tailor-made for you. Over 3,000 students have taken this course, including owners of more than 100 owners of successful inns.
Content
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A well-rounded business outlook – costs, revenue, work involved
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Identifying the best location opportunities
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How to create a unique personality for the inn
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Build or modify, decorate, equip and legalize
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Investment Planning and Profit Management
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How to properly promote to, sell to, attend to and appeal to the guests
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How to build a lean and efficient structure
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Internal Service Administration, including food and drinks
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How to train, motivate, and lead the staff
Course Information
Venue: to be determined
Dates: to be determined
Duration: 4 days (28 course hours)
Cost and Payment Methods
$ 3,500.00 payable by credit card in up to 3x without interest or up to 12x with interest
20% discount for enrollments made 60 days prior to start date
10% discount for enrollments made 30 days prior to start date
Transportation and lodging not included
The tuition includes a CD-ROM containing
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Power Point Presentation of the course with 83 animated images and narration soundtrack
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Complete presentation of architecture in flash, with dozens of images and photos from inns across the world
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Decoration Module Presentation in Power-Point with 37 frames
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Internet Advertising Module Presentation
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14 Excel spreadsheets for analysis and financial management
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Notebook with 132 pages
The course is taught by Roberto de Ávila Miranda and other teachers from Roberto Miranda Corporate Education who are specialized in the hospitality business.
Roberto Miranda is a businessman, consultant, writer, B.A. in Tourism, creator of the course How to Set Up and Manage an Inn, creator of the MBA in Luxury Hotel Management course with an international extension in Paris, and dean of the Post-Graduate school named after himself in São Paulo. He has helped over one hundred inns, hotels and resorts to become successful in their operations. He is the author of the best-selling book Como Montar e Gerir uma Pousada (How to Set Up and Manage an Inn).
