Cristiano
Cordoni
Cristiano
Cordoni
André
Heller
André
Heller
London 2012 Organizing Committee
Aris
Maltas
London 2012 Organizing Committee
Aris
Maltas
Business Administrator Foreign Trade
Newton
Lima
Marketing and Planning Expert
Marketing and Planning Expert
General Director and founder of Casa Mansur (holding of the largest balcony and interior glass company in Latin America) for the product SEALEDbox, Cordoni was formerly the Latin America Director for Ottobock, for seven years.
Cordoni has a Bachelor’s in Marketing from ESPM (Escola Paulista de Propaganda e Marketing) and a graduate degree in Business and Marketing Management from FGV-SP (Fundação Getúlio Vargas). He has over 20 years of experience in marketing for premium products.
CEO Casa Mansur
General Director and founder of Casa Mansur (holding of the largest balcony and interior glass company in Latin America) for the product SEALEDbox, Cordoni was formerly the Latin America Director for Ottobock, for seven years.
Cordoni has a Bachelor’s in Marketing from ESPM (Escola Paulista de Propaganda e Marketing) and a graduate degree in Business and Marketing Management from FGV-SP (Fundação Getúlio Vargas). He has over 20 years of experience in marketing for premium products.
CEO Casa Mansur
Professor Heller has an undergraduate degree in Advertising, a graduate degree in Marketing from Mackenzie Presbyterian University, and a MBA in International Business Management from IBMEC (Instituto Brasileiro de Mercado de Capitais, a Brazilian private university widely regarded in teaching and research in the fields of Business and Economics). He has professional and academic credentials in Digital Marketing, Social Media, CRM, Marketing Relationships and Business Administration from ESPM (Escola Paulista de Propaganda e Marketing) and FGV (Fundação Getúlio Vargas).
Heller has been active for over 15 years in the Marketing and Communication field. With a broad range of experience in planning, development, analysis and application of marketing and communications, he has worked as a Planner, Creator, Director of Art, Designer, Market and Intelligence Analyst, as well as Project Manager. He is known for strategic design, management and implementation as Director of Planning and Director of Communication Creation. He has also worked in political campaigns, events, direct marketing, digital and social media marketing, and below-the-line marketing for companies such as Ernst & Young, Red Bull, Tigre, Todo Vino, Pernod Ricard, Nestlé, Nissin, SC Johnson, Louis Dreyfus, General Motors, Mercedes, and BMW, among others.
He teaches Marketing, Communications, and Management courses for undergraduate and graduate students. He is a frequent guest speaker at summits, seminars and workshops.
Professor Heller has an undergraduate degree in Advertising, a graduate degree in Marketing from Mackenzie Presbyterian University, and a MBA in International Business Management from IBMEC (Instituto Brasileiro de Mercado de Capitais, a Brazilian private university widely regarded in teaching and research in the fields of Business and Economics). He has professional and academic credentials in Digital Marketing, Social Media, CRM, Marketing Relationships and Business Administration from ESPM (Escola Paulista de Propaganda e Marketing) and FGV (Fundação Getúlio Vargas).
Heller has been active for over 15 years in the Marketing and Communication field. With a broad range of experience in planning, development, analysis and application of marketing and communications, he has worked as a Planner, Creator, Director of Art, Designer, Market and Intelligence Analyst, as well as Project Manager. He is known for strategic design, management and implementation as Director of Planning and Director of Communication Creation. He has also worked in political campaigns, events, direct marketing, digital and social media marketing, and below-the-line marketing for companies such as Ernst & Young, Red Bull, Tigre, Todo Vino, Pernod Ricard, Nestlé, Nissin, SC Johnson, Louis Dreyfus, General Motors, Mercedes, and BMW, among others.
He teaches Marketing, Communications, and Management courses for undergraduate and graduate students. He is a frequent guest speaker at summits, seminars and workshops.
Aris was Brand Manager for the flagship magazines of Liberis Publications, the largest publishing house in Greece, where he honed his branding, communications, and media expertise. He led the first Vogue Tennis Championship and Status Tennis Championship publications.
Having been involved in the Olympic Games in Athens (2004), in 2009 he joined the Olympic Games organization as Organizing Committee Senior Director, where he led marketing, sponsorships and promotional events. He led the Look of the Games branding team for all competition and non-competition venues. His involvement continued in 2011 as LOOK (Brand) Manager for the London Games (2012) Olympics and Paralympics. His focus was to deliver a successful branding experience at the Volleyball and Equestrian venues for spectators and sponsors.
Aris earned a bachelor’s in Business Administration at the University of Piraeus, and a Master’s in Marketing at the Newcastle Business School (UK). Upon graduation he worked at Levi Strauss & Co, and at Auto Malta Ltd., in branding and events areas.
Aris was Brand Manager for the flagship magazines of Liberis Publications, the largest publishing house in Greece, where he honed his branding, communications, and media expertise. He led the first Vogue Tennis Championship and Status Tennis Championship publications.
Having been involved in the Olympic Games in Athens (2004), in 2009 he joined the Olympic Games organization as Organizing Committee Senior Director, where he led marketing, sponsorships and promotional events. He led the Look of the Games branding team for all competition and non-competition venues. His involvement continued in 2011 as LOOK (Brand) Manager for the London Games (2012) Olympics and Paralympics. His focus was to deliver a successful branding experience at the Volleyball and Equestrian venues for spectators and sponsors.
Aris earned a bachelor’s in Business Administration at the University of Piraeus, and a Master’s in Marketing at the Newcastle Business School (UK). Upon graduation he worked at Levi Strauss & Co, and at Auto Malta Ltd., in branding and events areas.
Newton Lima, Business Administrator with emphasis on Foreign Trade, MBA in Business Management from FAAP / SP. For more than 20 years he has been working in the supply chain, working for multinational companies in Siderurgia, Óleo e Gás, Varejo and in the last 3 years he has been working in the Food Service area, among which the Cervejaria Devassa, Brazil Cocoa , Starbucks, Le Pain Quotidien and Ground Fire.
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LUXURY MARKET®
FROM STRATEGY TO COURSE OF ACTION
Dates and location to be determined
Members of the lower and middle class often spend a majority of their income on the acquisition of essential goods and services.
High-end consumers spend a very small portion of their income on these things.
It’s evident that this segment of the population, which spends heavily on consumption, still spends much less than the middle or lower class in terms of percentage of their total income
Even then, it’s rare to find Marketing initiatives clearly focused on this segment of the market. Most movies, TV shows and commercials are focused on popular consumer products.
Advertisements for luxurious products and services, seen in high end magazines, use the same language as those published in regular magazines.
The marketing management models follow the same standard set forth by those of products consumed en masse.
This exclusive and first-of-its-kind program covers the specific marketing management demands of businesses in various segments of the Luxury Market, including Fine Clothing and Accessories, Jewels and Watches, Cosmetics and Perfumes, Food and Drinks, Restaurants and Catering, Gyms and Beauty Salons, Tourism and Hospitality, Automobiles, Boats and Aircraft, Real Estate and Furniture, Works of Art and Collections, and Asset Management.
Content
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Luxury Anthropology
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Business in the Luxury Universe
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Trends in the Luxury Market
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The New Luxury Consumer
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Marketing for Luxury Products
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Marketing for Luxury Services
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Marketing Strategies for the Luxury Segment
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Value Proposition Construction
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Results Exceeding Expectations
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Communication and Customer Service in the Luxury Segment
Course Information
Venue: to be determined
Dates: to be determined
Duration: 42 class hours
Cost and Payment Methods
$ 4,200.00 payable by credit card in up to 6x (administrative interest fees may apply)
20% discount for enrollments made 60 days prior to start date
10% discount for enrollments made 30 days prior to start date