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Has over 20 years of experience in marketing and brand strategy. He’s worked on both the agency side representing Fortune 500 brands and has also worked on the brand side leading agencies. Marcelo Goulart worked in Brazil as a client at Ab-Inbev – Molson Coors, and later became partner of a marketing agency called Aktuellmix for over 10 years with clients and projects like Fifa, Hermes, Rolex, Coca Cola, Elle Fashion Preview.


Now based in Miami he is the principal of a marketing agency called Concept ID, launching brands like Fusion and Absurda in the US and developing Concept ID branded experiential properties like FiveStar New Years Eve.

Concept ID

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