Cristiano
Cordoni
Cristiano
Cordoni
André
Heller
André
Heller
London 2012 Organizing Committee
Aris
Maltas
London 2012 Organizing Committee
Aris
Maltas
Business Administrator Foreign Trade
Newton
Lima
Marketing and Planning Expert
Marketing and Planning Expert
General Director and founder of Casa Mansur (holding of the largest balcony and interior glass company in Latin America) for the product SEALEDbox, Cordoni was formerly the Latin America Director for Ottobock, for seven years.
Cordoni has a Bachelor’s in Marketing from ESPM (Escola Paulista de Propaganda e Marketing) and a graduate degree in Business and Marketing Management from FGV-SP (Fundação Getúlio Vargas). He has over 20 years of experience in marketing for premium products.
CEO Casa Mansur
General Director and founder of Casa Mansur (holding of the largest balcony and interior glass company in Latin America) for the product SEALEDbox, Cordoni was formerly the Latin America Director for Ottobock, for seven years.
Cordoni has a Bachelor’s in Marketing from ESPM (Escola Paulista de Propaganda e Marketing) and a graduate degree in Business and Marketing Management from FGV-SP (Fundação Getúlio Vargas). He has over 20 years of experience in marketing for premium products.
CEO Casa Mansur
Professor Heller has an undergraduate degree in Advertising, a graduate degree in Marketing from Mackenzie Presbyterian University, and a MBA in International Business Management from IBMEC (Instituto Brasileiro de Mercado de Capitais, a Brazilian private university widely regarded in teaching and research in the fields of Business and Economics). He has professional and academic credentials in Digital Marketing, Social Media, CRM, Marketing Relationships and Business Administration from ESPM (Escola Paulista de Propaganda e Marketing) and FGV (Fundação Getúlio Vargas).
Heller has been active for over 15 years in the Marketing and Communication field. With a broad range of experience in planning, development, analysis and application of marketing and communications, he has worked as a Planner, Creator, Director of Art, Designer, Market and Intelligence Analyst, as well as Project Manager. He is known for strategic design, management and implementation as Director of Planning and Director of Communication Creation. He has also worked in political campaigns, events, direct marketing, digital and social media marketing, and below-the-line marketing for companies such as Ernst & Young, Red Bull, Tigre, Todo Vino, Pernod Ricard, Nestlé, Nissin, SC Johnson, Louis Dreyfus, General Motors, Mercedes, and BMW, among others.
He teaches Marketing, Communications, and Management courses for undergraduate and graduate students. He is a frequent guest speaker at summits, seminars and workshops.
Professor Heller has an undergraduate degree in Advertising, a graduate degree in Marketing from Mackenzie Presbyterian University, and a MBA in International Business Management from IBMEC (Instituto Brasileiro de Mercado de Capitais, a Brazilian private university widely regarded in teaching and research in the fields of Business and Economics). He has professional and academic credentials in Digital Marketing, Social Media, CRM, Marketing Relationships and Business Administration from ESPM (Escola Paulista de Propaganda e Marketing) and FGV (Fundação Getúlio Vargas).
Heller has been active for over 15 years in the Marketing and Communication field. With a broad range of experience in planning, development, analysis and application of marketing and communications, he has worked as a Planner, Creator, Director of Art, Designer, Market and Intelligence Analyst, as well as Project Manager. He is known for strategic design, management and implementation as Director of Planning and Director of Communication Creation. He has also worked in political campaigns, events, direct marketing, digital and social media marketing, and below-the-line marketing for companies such as Ernst & Young, Red Bull, Tigre, Todo Vino, Pernod Ricard, Nestlé, Nissin, SC Johnson, Louis Dreyfus, General Motors, Mercedes, and BMW, among others.
He teaches Marketing, Communications, and Management courses for undergraduate and graduate students. He is a frequent guest speaker at summits, seminars and workshops.
Aris was Brand Manager for the flagship magazines of Liberis Publications, the largest publishing house in Greece, where he honed his branding, communications, and media expertise. He led the first Vogue Tennis Championship and Status Tennis Championship publications.
Having been involved in the Olympic Games in Athens (2004), in 2009 he joined the Olympic Games organization as Organizing Committee Senior Director, where he led marketing, sponsorships and promotional events. He led the Look of the Games branding team for all competition and non-competition venues. His involvement continued in 2011 as LOOK (Brand) Manager for the London Games (2012) Olympics and Paralympics. His focus was to deliver a successful branding experience at the Volleyball and Equestrian venues for spectators and sponsors.
Aris earned a bachelor’s in Business Administration at the University of Piraeus, and a Master’s in Marketing at the Newcastle Business School (UK). Upon graduation he worked at Levi Strauss & Co, and at Auto Malta Ltd., in branding and events areas.
Aris was Brand Manager for the flagship magazines of Liberis Publications, the largest publishing house in Greece, where he honed his branding, communications, and media expertise. He led the first Vogue Tennis Championship and Status Tennis Championship publications.
Having been involved in the Olympic Games in Athens (2004), in 2009 he joined the Olympic Games organization as Organizing Committee Senior Director, where he led marketing, sponsorships and promotional events. He led the Look of the Games branding team for all competition and non-competition venues. His involvement continued in 2011 as LOOK (Brand) Manager for the London Games (2012) Olympics and Paralympics. His focus was to deliver a successful branding experience at the Volleyball and Equestrian venues for spectators and sponsors.
Aris earned a bachelor’s in Business Administration at the University of Piraeus, and a Master’s in Marketing at the Newcastle Business School (UK). Upon graduation he worked at Levi Strauss & Co, and at Auto Malta Ltd., in branding and events areas.
Newton Lima, Business Administrator with emphasis on Foreign Trade, MBA in Business Management from FAAP / SP. For more than 20 years he has been working in the supply chain, working for multinational companies in Siderurgia, Óleo e Gás, Varejo and in the last 3 years he has been working in the Food Service area, among which the Cervejaria Devassa, Brazil Cocoa , Starbucks, Le Pain Quotidien and Ground Fire.
_edited_edited_edited.png)
Roberto Lira
Miranda
URM Academic Director
Author and speaker Roberto Lira Miranda is Academic Director of URM and guest-lecturer at several universities including Fundação Dom Cabral (state of Minas Gerais), Centro Educacional Objetivo (Paraná), and Fundação Fritz Muller (Santa Catarina).
Miranda launched and led the Trade Marketing MBA program at BI International, in partnership with Babson Education (Boston), University of California (Berkeley), and Shanghai Jiao Tong University. He studied business administration at Brazil’s top ranked university, Fundação Getúlio Vargas, and possesses certification in the following areas:
-
Upper Management & Quality (Juran Institute, Wilton, Connecticut)
-
Vision into Action by Leadership Studies International (San Diego)
-
Strategic Thinking at DPI – Decision Processes International (Montreal)
-
Organizational Renewal from International Consultants Foundation (Washington DC)
-
Advanced Situational Leadership at the Center for Leadership Studies (California American University)
-
Professional Management at Louis Allen Associates (Palo Alto, CA)
Among his published works are these bestsellers:
-
Qualidade Total – Rompendo as Barreiras entre a Teoria e a Prática (Total Quality – Breaking barriers between theory and practice) [Makron Books]
-
Além da Inteligência Emocional (Beyond Emotional Intelligence) [Editora Campus]
-
Inteligência Total na Empresa (Total Intelligence in Business) [Editora Campus]
-
Marketing do Varejo e Alianças Estratégicas com a Indústria (Retail Marketing and Strategic Alliances with the Industry) [Editora Qualitymark]
-
Marketing Voltado para o Turismo (Marketing Focused on Tourism) [Editora BookMídia]
-
Você Vende Para as Lojas ou através das Lojas? (Do you sell to stores or through stores?) [Editora BookMídia]
-
Estratégias e Técnicas Avançadas de Negociação e Vendas (Advanced Negotiation and Sales Techniques and Strategies) [Editora BookMídia]
-
Como Montar e Gerir uma Pousada (How to Set Up and Manage an Inn) [Editora BookMídia]
-
A Era do Talento (The Era of Talent) [Editora BookMídia]
He has consulted for companies in Brazil and abroad including:
Aços Villares, Aché, Alcon, Alpargatas, Artex, Asea, Brown, Boveri, Azaléia, Basf, Bayer, GEBetz (Brazil, Argentina, Chile, Colombia, Venezuela and Mexico), Biolab, Braskem, Bristol Myers Squibb, Cadbury Adams (Argentina), Cervejaria Skol, Ciba, Continental 2001, Cremer, Cummins, Dow Chemicals, Dynapac, Embraco, Engemix, Equitel, Eternit Faço, Fademac, FMC do Brasil, Frigorifico Chapecó Galderma, Goodyear, GTE Sylvania, Grupo Ultra Hercules, Hoechst Inds. Romi, Inds. Villares, International Paper, Jaraguá Equipamentos, Jeans Harley, Jolly Kendall, Klabin, KSR, Linhas Círculo, Losango, Lucent, Manah, Mate Leão, Max Factor, Mendes Júnior, Merial Saúde Animal, Merrel Lepetit, Microsoft, MWM Motores, Nestlé, Nextel, Novotel, Nutrim, Orniex Paoletti, Petrobrás, Pfizer (Brazil and Canada) Philips, Prisunic (Portugal), Purina Quaker, Quimbrasil Realco (McDonald’s), Rhodia, Riclan, Riocell, Roche, Sandoz, Semco, SERASA, Serrana, Sherwin-Williams, Siemens, Spirax-Sarco Telebrás, Telemecanique, Telepar, Telerj, Ticket, Tramontina, TV Globo, União Química, Unibanco, Union Carbide, Uniroyal, Upjohn Valisère, Vilejack Walita, Warner Lambert, Xerox, Yanmar, Zacharias.
