top of page



B Cool Group and Concept ID

Entrepreneur based in Miami Beach; a city known and highly ranked for its busy nightlife, perfect weather and its beaches. With his expertise Betto created the B Cool Group Prior to joining CONCEPT ID; a marketing and entertainment group with an emphasis in promoting and offering the best of Miami night entertainment . Because of its tremendous success, it has now branched out to include different segments such as premier concierge services and corporate events.


Through partners and networks in the fashion, photography and nightlife business, the B Cool group offers the opportunity to experience a lifestyle that cannot be accessed otherwise. Unlike other entertainment groups, Betto’s concept concentrates on linking who you are, with our experience on leisure. By merging those two elements we discover what we can do for you, in order to create an unparalleled Miami experience which brings the best of the world to coexist with the best of you! For the past 10 years Betto Biscaia has cultivated solid relationships with local businesses in Miami Beach. Some of our partners include the W Hotel, 1 Hotel Miami Beach, Delano, Mondrian, among others. In addition to Hotels, Betto also works with restaurants and clubs, including SL, ORA , Wall, RockWell, Mynt, Baoli, Bianca just to name a few.

bottom of page